You Can Learn A Lot From The Banks On How (Not) To Sell A Home

I hope you find this just as interesting as I did…

We all know that banks and lenders are entirely overwhelmed with this whole housing crisis thing.

Many lending institutions have transformed into loss mitigation institutions, or they have outsourced their problems to organizations formed solely to solve the problems that surround distressed homeowners and delinquent loans.

In so many cases, they are really doing a poor job. By studying their processes, you can actually identify what (not) to do to get top dollar for your home in today’s difficult housing market.

Top Notch Advice

The funny thing about selling a home in Los Angeles is that the cost of working with the best is almost always lower than the cost of working with the people in the real estate industry that do a poor job. If I had to choose the top thing that banks are doing wrong, I would say that they have not made the best decisions in who they have hired to “work out” their losses.

You don’t have to be like the banks. You most likely only have 1 home that you want to sell, so take the time to ensure you hire the best real estate agent for the job of selling your home.

Determining The Value Of A Home

Most loan loss mitigation personnel are located outside of the real estate market you live in, so they are working on “files” without really knowing the value of the homes they are working with. So how do they figure it out?

Most banks are hiring cheap real estate agents to give them a “Broker’s Price Opinion.” Think about the irony. By offering minimum wage, they most often attract real estate agents who are hungry for minimum wage … meaning agents that are not making a living in real estate.

Unfortunately, this means when banks are trying to sell a home, they are getting value advice from people who have no idea themselves.

Take Decisive Action

Finally, banks are failing to take decisive action. It is taking months for short sales to clear, so this means that many highly motivated buyers cannot purchase them. Some buyers need to move within a certain time frame, and short sales work at the leisurely schedule of the bank.

Banks are reducing the demand for the homes they need to liquidate, solely because they do not have the ability to “process the file” in a timely manner.

You need to understand that this is “added value” for your home. Be ready to move, and be willing to accommodate the schedule of a buyer. Many banks won’t, so this gives you a competitive advantage that will make your home worth more than a similar one being sold as a short sale.

Understand that values are falling, so make a decision immediately about what you are going to do. There is nothing wrong with staying where you are, but you need to be able to do that for more than 5 years. If you know you will be moving within 5 years, the decision is clear.

Sell now, sell fast, and get top dollar for your home. Home values will be lower next year … and the year after that. Talk with a qualified Real estate agent about your options, and whether you should stay in your home or sell it, the decisive action will be better than doing nothing at all.


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